Precise
Purposeful typography, disciplined composition and clear hierarchy.
Skunkworks Africa / Brand standards / 01
Built to move
what's next.
A clear, confident identity for technology, intelligence, infrastructure and learning. One visual language across the Skunkworks ecosystem.
SW / AFRICAIDENTITY — 2026
PRECISION
BY DESIGN.001 — SKW
BY DESIGN.001 — SKW
01 / Brand identity
A singular identity.
Many capabilities.
Skunkworks Africa is a technology ecosystem spanning cloud, AI, cybersecurity, infrastructure, engineering, commerce and practical enablement. The visual system favours clarity, confidence and deliberate restraint.
Adaptable
Consistent foundations across digital platforms, products and regions.
Accessible
Readable contrast, responsive interfaces and inclusive interactions.
02 / Logo library
Recognisable
at every scale.
Use approved logo variants, preserve their proportions and choose the version with the strongest legibility on its background. Assets below are linked to the current corporate website's logo library.
Use approved master assets. Do not stretch, rotate, recolour, crop or add visual effects to the logo. Download behavior for off-site asset links depends on browser settings.
03 / Design foundations
Clarity is
the system.
Core palette
A neutral foundation used on the main Skunkworks Africa website. Accent colours should be introduced only with a documented product-specific purpose.
Select a swatch to copy its hex value.
Typography
Digital-first, clear and legible. Inter is the preferred face in the corporate website's CSS; Segoe UI and system sans-serif fonts provide robust fallbacks.
INTER / SYSTEM SANSAa Bb Cc
Build boldly. Communicate clearly.
Regular · Medium · Semibold · Bold01 / Contrast
Maintain WCAG AA contrast, including on hover and focus states.
02 / Spacing
Use generous whitespace and a consistent spacing rhythm.
03 / Shape
Restrained rounded corners, simple surfaces and structured grids.
04 / Motion
Subtle feedback only; always respect reduced-motion preferences.
04 / In practice
One system.
Every touchpoint.
The master brand should feel coherent from the corporate website to software experiences and learning pathways.
05 / Governance
Consistency
is intentional.
All Skunkworks properties should use approved assets, shared foundations and accessible interaction patterns. New regional or product identities should inherit the core brand before adding justified, documented extensions.
- Use source-controlled, versioned assets and tokens.
- Validate responsive behaviour and both colour themes.
- Review new patterns for accessibility and brand fidelity.
- Obtain internal approval before releasing new variants or lockups.